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An effective SMS campaign for open enrollment is all about timing and clear messaging. It’s not about replacing all your other communications, but rather using a direct channel to deliver key, timely information.

Here is an example of a text messaging campaign that a client could use to guide employees through the open enrollment process.

Introduction Content for Employers

Sending out email after email about open enrollment can feel like you’re shouting into the void. This is where text messages come in, offering a direct, personal, and highly effective way to communicate with employees. By using SMS for open enrollment, you can cut through the noise and get crucial information directly to your team members.

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